JP CastlinA Series of Freebies, Part IIA little over a year ago, as some may or may not know, I started a newsletter over at Substack. In the time since, Strategy in Praxis has…8 min read·Apr 15, 2022----
JP CastlinA series of freebiesA little over a year ago, as some may or may not know, I started a newsletter over at Substack. In the time since, Strategy in Praxis has…8 min read·Mar 22, 2022--1--1
JP CastlinCompetitive considerations in strategyThis is an excerpt from the 2021 Castlin Manifesto. To obtain the full e-book, become a paying subscriber to Strategy in Praxis.5 min read·Apr 1, 2021--1--1
JP CastlinCHAPTER I: PUTTING THINGS INTO PERSPECTIVE“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy.” William Shakespeare, Hamlet10 min read·Mar 2, 2021----
JP CastlinThoughts on Strategy, Part IILife is the sum of all our choices, as Albert Camus once wrote. By extrapolation, history equals the accumulated choices of all mankind…5 min read·Dec 17, 2018----
JP CastlinThoughts on StrategyOn the journey to commercial success, strategy defines both the pathway to take and, as a result, the roads not to be traveled. Subsequent…5 min read·Oct 23, 2018----
JP CastlinMarket Orientation and Customer Centricity are OverratedThis morning, Helen Edwards argued in Marketing Week that “[t]o create long-term, sustainable growth, brands need to stay ahead of the…3 min read·Oct 9, 2018----
JP CastlinDon’t Make a Hedgehog Out of a FoxThe 1953 philosophical essay The Hedgehog and the Fox was, according to its author Isaiah Berlin, never meant to be taken seriously, but…3 min read·Sep 2, 2018----
JP CastlinAn Uneducated DiscussionOne of the cardinal sins in academic conversation is to utter the words “from my experience”. Inherently, they are unscientific. Similarly…3 min read·Aug 23, 2018----