JP Castlin – Medium

JP Castlin

JP Castlin

A Series of Freebies, Part II

A little over a year ago, as some may or may not know, I started a newsletter over at Substack. In the time since, Strategy in Praxis has…

Apr 15, 2022

A Series of Freebies, Part II

Apr 15, 2022

JP Castlin

A series of freebies

A little over a year ago, as some may or may not know, I started a newsletter over at Substack. In the time since, Strategy in Praxis has…

Mar 22, 2022

A series of freebies

Mar 22, 2022

JP Castlin

Competitive considerations in strategy

This is an excerpt from the 2021 Castlin Manifesto. To obtain the full e-book, become a paying subscriber to Strategy in Praxis.

Apr 1, 2021

Competitive considerations in strategy

Apr 1, 2021

JP Castlin

CHAPTER I: PUTTING THINGS INTO PERSPECTIVE

“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy.” William Shakespeare, Hamlet

Mar 2, 2021

Mar 2, 2021

JP Castlin

Thoughts on Strategy, Part II

Life is the sum of all our choices, as Albert Camus once wrote. By extrapolation, history equals the accumulated choices of all mankind…

Dec 17, 2018

Thoughts on Strategy, Part II

Dec 17, 2018

JP Castlin

Thoughts on Strategy

On the journey to commercial success, strategy defines both the pathway to take and, as a result, the roads not to be traveled. Subsequent…

Oct 23, 2018

Thoughts on Strategy

Oct 23, 2018

JP Castlin

Market Orientation and Customer Centricity are Overrated

This morning, Helen Edwards argued in Marketing Week that “[t]o create long-term, sustainable growth, brands need to stay ahead of the…

Oct 9, 2018

Market Orientation and Customer Centricity are Overrated

Oct 9, 2018

JP Castlin

A Sneak Preview

The Fewer Assumptions the Better.

Sep 25, 2018

A Sneak Preview

Sep 25, 2018

JP Castlin

Don’t Make a Hedgehog Out of a Fox

The 1953 philosophical essay The Hedgehog and the Fox was, according to its author Isaiah Berlin, never meant to be taken seriously, but…

Sep 2, 2018

Don’t Make a Hedgehog Out of a Fox

Sep 2, 2018

JP Castlin

An Uneducated Discussion

One of the cardinal sins in academic conversation is to utter the words “from my experience”. Inherently, they are unscientific. Similarly…

Aug 23, 2018

An Uneducated Discussion

Aug 23, 2018

JP Castlin

JP Castlin

Consultancy exec turned independent strategy and complexity management type. As seen on stage, on TV, in newspapers, in columns for @MarketingWeekEd etc.

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